Class2010Feb19

**Class Assignments and Agenda for Week 6, 2010 Feb 19**
Class meets from 9:10 - 11:55A in 3214 Jordan Hall, NCSU Campus TLC Workday after class at Swift Creek Bluffs


 * The major objectives for this session are to ...**
 * External reviewers identified and on standby to review the document - will want a set of 2-3 reviewers for each section
 * Who do we want at the final presentation? What's our audience?
 * TLC review comments on outline back 16 Feb
 * Revisions to outline completed by Friday


 * Things to do before class**

Item 1. Each Group Should Post on the Wiki by Thursday at noon - post this information toward the top of the page for your section
 * 1) Identify external reviewers for the sections
 * 2) Identify potential audience for final presentation
 * 3) Nail down data sources
 * 4) Create mock up of graphs, tables, and maps for your section. These can be hand drawn or written - no need to be fancy. Scan and post as appropriate. Doing this helps you identify the kind of data that you will need to collect to create the graphic. It will also come in handy when you ask people for data - you can show them your mock-up and say "I'm looking for data to create this graph / table / map/"
 * 5) Start with most important figures.
 * 6) For graphs, label what goes on the axes and show what you might expect the ranges to be.
 * 7) For tables, label the rows and columns that you wish to find data to fill in.
 * 8) For maps, what will the map legend be?

Item 2. Review TLC comments and modify outline for your section.

Item 3. Kevin, Ginevra to report on feasibility of InVEST


 * Agenda**


 * 9.10 - Audience** - who's going to read this report, and why? Who are we trying to influence, and why? We've started this discussion before and need to arrive at a more definitive conclusion.

From the 22 Jan class ... Kevin Brice says "Triangle citizens, business leaders, elected officials. So it needs to (sic.) presented in a way that engages and informs people of varying backgrounds and levels of educations. I have heard from communications professionals that outreach needs to be written for readers at a fifth grade level.” That's pretty much everyone. Is there a PRIMARY audience?? Perhaps Tandy can help.

Also, who do we want at the final presentation? TLC staff and board, for sure. Who else? Tandy?

> TLC comments - [|OverallOutline_LA comments.doc]
 * 9.40 Outlines and graphics** - who needs to discuss things? Each team can have a chance - if you're good, you can pass.


 * 10.30 Break**


 * 10.40 Continue**

> A comment from Leigh Ann ... My one major suggestion would be to hold off on the ecosystem services information until the end as it seems to be addressed in the local food section but not in the others. This could be a completely different project in itself and may be out of place if it is only addressed in one portion of the report. They may just want to provide a general summary of some of the values of the resources based on Kirschman’s and other data instead of going into modeling the triangle data itself.
 * 11.20 Do we invest in InVEST** - Kevin & Ginevra reporting / discussion


 * 11.40 - wrap and action items**
 * The only specific milestone we have for next week is "Physical format for each indicator page decided"
 * This sort of begs the question: web or print? There are a number of animations we can do on the web that will not work in print, plus color becomes much less expensive. How much longer can we wait to make this decision?


 * noon - lunch** - george to get van

13.00-16.00 - TLC hike and workday at Swift Creek Bluffs 16.00 - Depart from Swift Creek Bluffs**
 * 12.30 - Depart for Swift Creek Bluffs


 * Notes from 2-19-10 by Ginevra Ryman **


 * 9.10 – Discussion of Audience** - who's going to read this report, and why? Who are we trying to influence, and why? We've started this discussion before and need to arrive at a more definitive conclusion.

Reiteration of what Kevin Brice said Jan 22nd: "Triangle citizens, business leaders, elected officials. So it needs to (sic.) presented in a way that engages and informs people of varying backgrounds and levels of educations”   Top of list for our audience are **county/city officials** who are making planning decisions, and **politicians**. (County commissioners, city council folks should be at the top of our list)  We are also trying to develop public support. The public is harder to target, we can work through our partners who are better at advocacy. TLC tries to stay out of the fray.  We had a discussion on the group Land for tomorrow. They are state wide while TLC is local, and they do more advocacy.  TLC wants to use this report for fact based recommendations, fits into their new focus on public benefits approach, platform against which progress can be measured. “So it’s just not people screaming about saving the environment” -George     Target roll out to board and staff. Possibly present to them at their board meeting? <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">After a discussion we decided that it should not be a large event, but limited to the staff, board, and a few ‘select guests’ like reviewers or one or two public officials. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Follow up question asked by George: Is there a key message/theme we will want to deliver, or is it a dry recitation of fact? TANDY: Emphasize the PUBLIC BENEFIT part. The question of growth: If we have leveled off, how will the issues change? Possibly identify hot spots, critical areas?
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">TANDY **<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">: Many decisions are made at the county level and local government units set the parameters. This report will help to develop a regional perspective, help deal with boundary issues between districts.
 * Discussion of** **who do we want at the** **final presentation**? TLC staff and board, for sure.
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">TANDY **<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">: Discussed the regional summit that Leigh Ann organized last fall, look at her mailing list, venue was RTP headquarters, Tandy hopes it could be similar to that event. He is not aware of a conversation at TLC about the size of our event. He thinks ultimately he would like it to be large. Calendars are filling quickly now, we need to get a date on now. May 7, Friday morning.

<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">
 * 9.40 Outlines and graphics** – Small group discussions
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Wildlife and Connecting People read each others
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Water and Farmland read each others

<span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">We are tabling this until next week. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Discussion of web vs print: People like to print things out and mark them up. We don’t have the time to make animations. Probably best as a pdf.. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">For next week: <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">1. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Main tasks what do we want the pages to look like? Task force: //Steve and Katherine have got it covered.// <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">2. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Own personal research. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">3. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Continue investigation of ecosystem services using InVEST.
 * 11.20**
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Discussion on subtitles: **<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">How do we make people care about this? Worldwatch has subtitles for their state of the world report. George and Tandy came up with: “A vision for a verdant and vibrant community?” Everyone try and come up with a better one.
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Do we invest in InVEST? **<span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> - Kevin & Ginevra reporting / discussion
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">A comment from Leigh Ann ... hold off on the ecosystem services information.
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Money is very important to government officials. The ecosystem services approach can help officials be supportive of land conservation. How accurate can we get? Should we use case studies? Should we just include a number anyway, low number?
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Possibly people at world wildlife that may run invest for us? Can we just look at one reservoir, Falls Lake?
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Amy will talk to PhD student who is doing his dissertation on ecosystem services.
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Catherine is looking into the Charlotte study
 * 11.40 - wrap and action items**